Social Media Management
Key Results Across Accounts
15.8 million
views
276,000 interactions
270+
videos created
4 years
experience
Overview - Visit Starkville
Starkville, Mississippi, voted Best Small Town in the South by USA Today for three consecutive years, is a college town with a vibrant local culture in a crowded digital space. Visit Starkville sought to elevate its social media presence through short-form, engaging content that reflected how people actually experience the town. To achieve this, I partnered with Visit Starkville to create a series of short-form, organic social media posts designed to increase visibility, drive engagement, and position Starkville as a must-visit destination.
Key Results
August-December 2025 | Instagram & Facebook
210,000+ total views
57+ hours of watch time
330+ shares and reposts
Increased profile visits and saves & significant increase among non-followers
3,600+ engagement actions
2026 Certificate of Merit from PRAM
2026 Bulldog PRism from Starkville-MSU PRAM
Content Pillars
Content that drove measurable results.
Events
Local Culture
Relatable & Shareable
Visitor POVs
Emotional Storytelling
Trending Content
Various Reel Examples - Visit Starkville
Party Animals in STK
Key Metrics
46.9K views • 1.7K likes •
18h watch time • 50 shares
Bulldog Bash
Key Metrics
16.2K views • 326 likes •
11h watch time • 56 shares
Party Animals in STK
Key Metrics
45.2K views • 1.1K likes •
5h watch time • 24 shares
Christmas Parade
Key Metrics
21K views • 693 likes •
5h watch time • 30 shares
In your 20s…
Key Metrics
106K views • 3.5K likes •
1d 12h watch time • 199 shares
Pumpkin Palooza
Key Metrics
57.6K views • 523 likes •
4h watch time
Take 30 News, Mississippi State University’s student-run newscast, faced the challenge of growing visibility and engagement on the MSU campus and surrounding communities. With no consistent branding or posting, the goal was to transform the account from zero engagement to one capable of reaching new viewers. A multi-month social media growth campaign was executed to reintroduce the newsroom to wider audiences and to create community relevance.
Overview - Take 30 News
Key Results
August-December 2025 | Instagram & Facebook
2,600,000+ total views
422% follower growth rate
240,600+ engagement actions
716,600% reach growth (~7,100x of follower base)
~2,000+ views per video
80+ videos shared
2026 Award of Excellence from PRAM
2026 Top Dawg and Bulldog PRism from Starkville-MSU PRAM
Content Pillars
Categories that drove the measurable results.
Local & National News Stories
Relevant Mississippi State University content
Behind the Scenes
Live Broadcast Information
News Team Pictures
Timely Stories
Impactful Storytelling
New Branding -
Take 30 News
Redesign was driven by the need to transform the student-run newscast into a professional, respected news station on Mississippi State’s Campus. Moving away from inconsistent posting and adopting a cohesive aesthetic made Take 30 more relevant on campus and in surrounding communities.
Old Feed
New Brand Guidelines
New Feed
Various Post Examples - Take 30 News
Newscast Rundown
Key Metrics
1.2K views
SEC Nation
Key Metrics
5.1K views • 139 likes
Describe Take 30
Key Metrics
1.2K views
Trey Reed Vigil
Key Metrics
2.2M views • 5.6K likes •
113d 14h watch time • 5.6K shares • 14K reposts • 3.6K saves
News Team Carousel
Key Metrics
5.6K views • 114 likes •
14 shares
Tuition Changes
Key Metrics
42K views • 1.9K likes •
8d 14h watch time • 458 shares • 168 saves
Overview - Umble Coffee Co.
Umble Coffee Co., a local coffee shop in Starkville, Mississippi, hired me to grow its online presence through consistent short-form video content, combined with various graphic posts. Over a two-year period, I helped develop a cohesive brand voice and tone while establishing a strong presence across Instagram, Facebook and YouTube. I led the full video production process, from concept and scheduling through filming and editing, using Planoly to ensure at least two weeks’ worth of content was ready to post, ensuring consistency and supporting platform algorithms. The strategy resonated with audiences, and I often got feedback saying, “I always get excited when I see Umble come up on my feed!”
Key Results
May 2023-2025 | Instagram, Facebook & YouTube
110+ total videos
2,700+ interactions on Instagram & Facebook
Increased brand visibility led to opening a second store location
12.1M+ views on YouTube Shorts
826,000+ views on Instagram & Facebook
2025 Bulldog PRism from Starkville-MSU PRAM
Content Pillars
Categories that drove the measurable results.
Educational Videos
Trend-Based Content
Meaningful & Emotional
Store Updates
Impactful Storytelling
Consistency
Various Reel Examples - Umble Coffee Co.
Long, Long Shifts
Key Metrics
4.7M views • 280K likes •
1.8K comments
Break Options
Key Metrics
48.4K views • 1.3K likes •
15 comments
Working at a Coffee Shop
Key Metrics
6.6M views • 389K likes •
1.4K comments
Comparing Coffee
Key Metrics
15.5K views • 197 likes •
5 comments
Coffee First
Key Metrics
11K views • 283 likes •
25 comments
Manager Managing
Key Metrics
7.4K views • 311 likes •
10 comments
First Rush
Key Metrics
6K views • 226likes •
18 comments
Various Graphic & Photo Examples - Umble Coffee Co.
How does this relate to public relations?
Managing social media across platforms reinforced the importance of consistency and audience awareness in digital storytelling.
My experience in social media directly informs my public relations approach by shaping how I think about best practices for engaging client audiences online. These projects strengthened my ability to communicate key messages effectively while maintaining a cohesive brand voice.