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Public Relations & Multimedia Portfolio

Hi! I’m Caroline, a PR practitioner and visual storyteller dedicated to helping clients build reputations that resonate.

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15M+ views

achieved during active social media campaign periods

4 years

public relations &
multimedia experience

270+ videos

created across accounts

900,000+

social media
interactions

400+% follower growth

across managed
social media platforms

7 awards

across public relations and documentary work

Why hire me?

I provide clear, measurable results that positively impact client reputations, establish trust with target audiences and enhance overall communication strategies.

What do I bring?

Diverse experience across tourism marketing, newsroom production, music-industry content and food and beverage social media management. I've managed social campaigns, executed multi-channel strategies, produced live broadcasts, directed documentary projects, and created visual content that connects with audiences. This range means I adapt quickly, see connections others miss, and deliver whether you need strategic thinking or hands-on execution.

Featured Work

A person is taking a photo or recording a video with a smartphone at a concert or performance, with other people nearby. The scene is lit with purple and blue stage lights.

Social Media Management

Multi-award-winning management, millions of views generated. From strategy to execution, I create content that performs and campaigns that deliver measurable impact.

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Water tower labeled 'STURGIS' standing above a dense green forest under a cloudy sky.

Video Production

Award-winning documentary productions showcase expertise in cinematography, narrative structure, and long-form storytelling.

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Group of five women at an award ceremony holding a framed certificate, standing in front of a blue backdrop with text that reads 'Southern Public Relations Federation'.

Public Relations Campaigns

Award-winning campaigns and presentations delivered under tight deadlines, following the four-step public relations process.

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Group of seven young people, five women and two men, inside a television studio with a curved news desk, green screen, brick wall, and studio lighting.

News Production

News background for media relations tactics, including pitch development, press release writing, and relationship building with journalists.

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Skills & Certifications

BA in Communication

with concentrations in public relations and broadcast & digital journalism, and a minor in marketing

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Squarespace logo with a black stylized 'S' symbol above the word 'Squarespace' in black bold font.
Canva logo on a gradient blue and purple background.
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The logo of Planoly, a social media planning platform, featuring the word 'planoly' in lowercase black letters with a pink star dotting the letter 'i'.
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Basic HTML & CSS

About Me

I'm a public relations and media specialist focused on multimedia production, digital strategy, and storytelling, with a background in tourism marketing, broadcast newsrooms, music content, and brand strategy. That means I can manage your social presence, plan and execute campaigns, produce live broadcasts, create long form content, and develop visual assets, all while keeping the larger strategic picture in focus.

Like what you see? Let’s collaborate or set up an interview!

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